Create your image as a highly competent, strong, disciplined, calm and decent individual.
Find that crucial balance between working on the image that you project to the rest of the world and your inner character.
Create a sense of mystery about yourself as the truly wise never show their hand. Do not tell everyone everything about yourself, your strategies and your aspirations.
The successful citizens of this world think thrice before they speak because a word uttered can never be retrieved.
Make things look easy and people will say you are naturally gifted. Speak only good things and people will flock to you.
Never speak ill of others and all will know you will not malign them behind their backs. Build your character and live a highly principled life.