Breast Cancer is a growing concern amongst women everywhere. In consequence of that, all around the world, October is Breast Cancer Awareness Month or Pink October, an annual campaign to increase awareness of the disease.

Breast cancer is one of the most common kinds of cancer among women; and many factors can influence a woman’s breast cancer risk. However, while the types and risk factors vary from person to person, more is known about breast cancer now than ever before.

According to research, 1 in 8 women will suffer from a form of invasive breast cancer in their lifetime.

While the awareness is higher than ever, recent statistics show that in the UAE, 30% of women diagnosed with breast cancer are already in the third stage.

Although one month isn’t enough to prevent or redeem what breast cancer can cause, spreading the word about it and creating awareness is still worth it and we shouldn’t let that stop our fight.

Supporting the global awareness creation campaign, some female staff of BG, a Labone-based business group, are encouraging their fellow women not to panic but go out in their numbers and get screened, especially as it is free in most health facilities across the country, because screening would help early detection of the cancer, if any, and help cure it to save their lives.

“Breast cancer is real. There’s no point feeling shy. Release those tits and get screened because this helps to prevent breast cancer, ensure early detection and save lives.”

They also had a word of advice for men.
“We know and appreciate the fact that the sound or sight of a woman’s breast excites men. However, breast cancer is no joke and has killed so many women worldwide. So more than just having fun, we are calling on the men and young men in our lives to take the issue of breast cancer serious and join in the fight rather than the fun. Men can help fight it by educating, sensitizing and disabusing the minds of the women around them about the disease.”

They further explained how men can be part of the fight against the mammary cancer. “Encourage and walk or drive your wives, mothers, aunties, sisters or girlfriends to any health facility that is open for breast cancer screening and get them checked. Fight not fun!”

October is National Breast Cancer Awareness Month, and there’s never been a better time for our women to get checked. Global statistics in 2019 showed that 268,600 women would be diagnosed with new cases of invasive breast cancer. Early detection is key. Screening saves lives.


Together, let’s raise awareness about the importance of screening and early detection!

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