Player attitude, Social media presence etc, basics that can re-brand women’s football in Ghana – Female Sports Journo

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Women’s football in Ghana does not reach the same overall popularity levels as men’s football when considered on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation.

In an exclusive conversation with Africa Africa Susan Sarpomaah Owusu Ansah, a Ghanaian Sports Journalist who has a special interest in women’s football in the country, she discussed a number of simple factors she believes can improve the women’s game if taken seriously and implemented.

Among the factors Susan mentioned included change in player attitude, proper player management, social media presence and, player motivation.

According to Susan who has followed women’s football for a good amount of time now, she said from her experience of reporting on their games, she thinks one of the elementary factors hampering female football in Ghana was the players’ poor attitude to their profession. She admitted Ghana is blessed with a lot of talented female footballers but added that they didn’t seem to know what they have.
“If I’d want to go to the park to watch a female footballer out there, then I need to know that that player understands what she’s doing… she’s good…she’s talented… yes, we have a lot of talents here in Ghana but it seems the girls don’t value what they have.”
She said, it appears the player see what they do more of a hobby rather than a job or profession.
“…most of them are just doing it…they follow their friends to training, develop interest in football and so ‘yeah, we are just playing football’ and don’t really see anything good that can come out of it.”
Susan, who is also into player management suggested that the players should “get a proper management to teach them that this is something you can make money from.”

Susan Sarpomaah Owusu Ansah (Sports Journalist)

Women’s football in Ghana does not reach the same overall popularity levels as men’s football when considered on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation.
In an exclusive conversation with citynewonlinegh.com Susan Sarpomaah Owusu Ansah, a Ghanaian Sports Journalist who has a special interest in women’s football in the country, she discussed a numbers of simple factors she believes can improve the women’s game if taken seriously and implemented.
Among the factors Susan mentioned included change in player attitude, proper player management, social media presence and, player motivation.
According to Susan who has followed women’s football for a good amount of time now, she said from her experience of reporting on their games, she thinks one of the elementary factors hampering female football in Ghana was the players’ poor attitude to their profession. She admitted Ghana is blessed with a lot of talented female footballers but added that they didn’t seem to know what they have.
“If I’d want to go to the park to watch a female footballer out there, then I need to know that that player understands what she’s doing… she’s good…she’s talented… yes, we have a lot of talents here in Ghana but it seems the girls don’t value what they have.”
She said, it appears the player see what they do more of a hobby rather than a job or profession.
“…most of them are just doing it…they follow their friends to training, develop interest in football and so ‘yeah, we are just playing football’ and don’t really see anything good that can come out of it.”
Susan, who is also into player management suggested that the players should “get a proper management to teach them that this is something you can make money from.”

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